Imagine that you are about to go into a bar or a nightclub.
You see one place with nobody on the door, letting anybody coming in regardless of how they look or how drunk they are.
You see another place with security on the door, checking people for weapons and how inebriated they are and ensuring that potentially dangerous people don’t enter the premises.
Which place do you think you would prefer? And which do you think would rank better in the minds of most people?
I’m sure you would agree that the more security on the door, the better you would think of an establishment.
This is true of your website as well.
Search engines such as Google have long recognised how important it is to direct people to websites that are secure and won’t provide a risk to users.
They think this is now so important that your ranking on their search engines is even likely to get a boost if you ensure your domain starts with ‘https’ rather than ‘http’.
There are lots of other obvious benefits to ensuring that the SSL certificate on your website is up to date and up to scratch.
Obviously your customers would much rather use a secure site than an insecure site.
The privacy of people’s data on your site is also more protected, which is becoming an even bigger factor given the recent revelations over Facebook and Cambridge Analytica.
Google Analytics can also see your referral traffic better through HTTPS, which means you can make judgements over your website better.
Research shows that in 2017, 31.5% of websites using SEMRush, the popular digital marketing suite, are now on HTTPS, up from 7.6% in 2014.
It’s a key indicator that businesses are becoming much more aware of being secure online, and it is something that you need to be aware of too.
All the websites Infoserve design come with SSL security, so you can rest assured that you’re in safe hands with us.