Online marketing has transformed the way a business advertises and for small and medium-sized businesses it presents a cost-effective method of targeting the right audience.
Of course, you should not simply launch into online marketing without a carefully thought out and planned marketing strategy. As a small or medium-sized business your budget and resource may be limited, so it is important you make best use of it.
Know your target audience and find out what you can about them, including what they want, where they are and how you can get to them; are they on social media – which platform are they using and during which hours, what information are they looking for?
Concentrate on delivering quality not quantity; the aim is to attract, win and retain customers and keep them happy. This is the best way for any business to move forward and promotes good reviews, word of mouth recommendations and customer satisfaction.
You must optimise for mobile; many of your potential customers will be browsing the web using their mobile devices so mobile optimisation is essential to effectively target them.
Learn the principles of search engine optimisation, which can win you free, natural, organic traffic in the search results on the search engines. This is not guaranteed and takes time, but the rewards are there if you put the work in.
Be prepared to test and try new things; not everything will work for your business. It’s important not to be overwhelmed or scared by online marketing; give things a go and don’t be scared of making a few mistakes along the way.
If you feel like you need help with your online marketing, you can contact Infoserve; a Google and Bing-endorsed expert. We have been working with small and medium-sized businesses since 1999 and provide a range of online marketing services, including web design, Pay Per Click, local listings and social media. We are the only Bing Ads Elite Partner, Google Premier Partner and Yahoo Local Partner in the UK. Our unique products and partnerships with Google, Bing and Yahoo will help drive new customers to your business.
For a free online marketing audit get in touch with us now; one of our experts will identify areas for improvement and provide a free report.
We also offer a free 3-page website (usually £199) with our Pay Per Click service.
Contact us now on 0800 089 0879.