Best Practices for B2B Using LinkedIn

Melissa O'Donnell • June 27, 2022

Want to know how your business can reach more people and potential customers through LinkedIn’s platform?

With LinkedIn having almost 828 million members and over 58 million registered companies, can your business really afford to not utilise this platform to generate more leads?

Users are spending 300% more time on LinkedIn compared with last year due to improved algorithms, meaning they are receiving more targeted content.

So, what can you do to get your brand in front of potential customers? Here are a few simple changes you can make today that will make a lot of difference.

Ensuring that your profile is set to public will enable you to be seen by more people.

Have a declutter of the people you are following and only follow people who are relevant.

Adding skills to your profile allows people to endorse you, which gives you credibility.

It’s really important to be actively engaging in other people’s posts as well as posting content regularly yourself, we recommend twice a day.

Using keywords in your job title, that your potential clients are likely to use, will help you get found by those requiring your services.

Using hashtags in your posts are a great way to acquire continuous engagement even months down the line. Posting an article or blog as the post rather than a link in the comments helps with algorithms as LinkedIn wants users to stay on their platform, rather than be directed to another.

Prospects need 18-20 touchpoints with a business before they will consider buying a product or service. We need to make sure that when a potential client is exposed to our brand they know exactly how to make a next step. Having a website that is accessible and contact details readily available is essential to converting leads into enquiries.

Having a strategy is paramount when it comes to your presence on LinkedIn. It’s important to think about what you want to achieve, whether that be more followers and engagement on your posts or generating more leads. Do your posts allow potential customers to access more information easily? What kind of posts are generating the most engagement? Is your profile fully optimised with keywords? Are your posts demanding people’s attention by using hooks? It’s good to also consider what kind of posts you are sending out there, this may include videos, blogs, graphics, a general status, social proof, the list goes on.

Build your LinkedIn network

Lastly, if you're using LinkedIn to grow your professional network and gain leads then you need to make sure your posts are engaging. Ask questions, provoke a response and remember that LinkedIn is full of professionals that might not have all the time in the world, it's more about quality than quantity with what you put out there.

< Older Post

Newer Post >

Back to Blog

What is the Role of a Digital Marketing Agency?

By Francesca Taylor • September 30, 2026

If your business is not performing online and you don’t have the capacity to hire an in-house marketing team, you might consider outsourcing to a digital marketing agency. The job of a digital marketing agency is to get you found online through multistream avenues like SEO, PPC, CRO, social media ads, branding, and listings. However, not every digital marketing agency does the same thing, and not every agency works in the same way. So, realistically, what should you expect when you reach out to one? Let’s take a look:

Small group meeting around a table in a bright, modern office with large windows.

PPC V SEO: Which is best for your business?

By Francesca Taylor • September 30, 2026

SEO and PPC are both fundamental components of a successful marketing strategy but they target audiences in critically different ways. SEO (search engine optimisation) is an ongoing process of improving a website’s visibility in organic (unpaid) search results through technical optimisation and trust signals. PPC (pay-per-click) is a form of paid advertising where companies bid to appear in sponsored positions at the top of the SERP (search engine results page). As the name suggests, you pay when someone clicks on the ad. Because PPC and SEO are so different, you might not know where to allocate your budget. So, let’s take a look at how each can benefit your business, and whether you will find more cost benefit in paid vs organic search.

Manage Your Local Search Performance From Your Phone

By Daniel Bland • September 14, 2026

Managing your local marketing doesn’t have to mean sitting at a desk. With the Local Search app, you can stay on top of your business locations wherever your working day takes you. Reviews can arrive at any time, opening hours can change unexpectedly, and social posts may need a quick update before they’re published. You won’t always be near your laptop when these things happen. Waiting until you’re back at your desk can mean missing opportunities to respond to customers, increase engagement and keep your online presence up to date. For busy business owners, location managers and marketing teams, the Local Search app brings essential listing, reputation and social tools together in one convenient place. Instead of catching up later, you can take action when it matters. Whether you manage one location or several, the app makes everyday local marketing tasks easier to manage from your phone.

How to Optimise Your Google Business Profile in the Age of AI Search

By Daniel Bland • April 9, 2026

Search is changing rapidly. With AI powered results, conversational search assistants, and large language models (LLMs) influencing how customers discover businesses, your Google Business Profile (GBP) has become more important than ever. Where traditional SEO once focused heavily on websites alone, today your business listing itself is a primary ranking asset. It helps determine whether your business appears in map results, voice searches, AI summaries, and recommendation style responses across search platforms. If you want to stay visible as search evolves, here’s exactly what you should be doing to optimise your Google Business Profile right now.