CASE STUDY
Ashby Carpets & Flooring
Ashby Carpets is a well established flooring specialist based in Reading, offering carpets, flooring and fitting services to both domestic and commercial customers. In a competitive local market, strong online visibility is essential to ensure potential customers find the business when searching for flooring services.
After partnering with Infoserve, the goal was clear: improve search rankings for high value local keywords, increase organic traffic and generate more consistent enquiries through their website.
22%
Organic Traffic increase
Page 1
All keywords on page one
40%
Increase in form fills year-on-year
Top 3
Top 3 results on Google for ‘Carpets’ and ‘Flooring’ keywords in Reading
Our work
We implemented a targeted Local SEO strategy focused on improving Ashby Carpets’ visibility for key search terms across Reading, including highly competitive keywords such as “Carpets” and “Flooring”. The campaign centred around strengthening on page optimisation, refining service page content and improving local search relevance.
By enhancing keyword targeting, improving site structure and building stronger local signals, we were able to steadily increase rankings across priority search terms. Ongoing performance monitoring and optimisation ensured that visibility gains translated into meaningful traffic growth and increased enquiries, rather than just higher rankings alone.
